The second day started with great enthusiasm. Students were eager to know and understand more about the Indian crafts, the craftsmen, and the culture. Students were hunting for different books, browsing websites, conversing with craft experts and gathering information from different resources.  For the first time, the students were seen going into such depths for Indian crafts.

Students referred books like Crafts of India by Jaya Jaitly, Handmade in India- A geographical encyclopedia of Indian crafts, Crafts of India, Handmade in India by Aditi Ranjan and M.P. Ranjan etc.

Five groups each having four design students from various disciplines came together to present their ideas. The business model discussions on Indian crafts began with topics like “Traditional footwear of India”, “Indian earthenware”, “Shawls of India”, “Basketry of India” and “Indian stone artifacts”.

The presentation included information about the craft practiced in different regions, processes, manufacturing, raw material, transport, marketing, branding, and packaging, e-commerce, with an idea to support and grow the Indian craft. The idea emerged of educating school children with craft, using technology, sustainable craft practices, educational workshops, promotions, and branding etc.

The second day concluded with feedback from Mr. Solanki that all the ideas were great and need to be processed further in detail. The students shall be working further on the business plan along with the design ideation in the coming week.

Feedback from the students:

We got a chance to discuss our business model based on our craft of India.

We learned about the various process with which we can help to restore our crafts and also stop the migration of artists.

And also to provide them with a real platform without any middleman involvement, so that the artists get what they deserve.

Vikash Kumar, Textile Design, PG, NID Ahmedabad.

We were asked to present our presentation of our business plan on the topic “Footwear”. Our brand is “DESI” -‘Pehno desi -Chalo Desi’ where we studied about the Footwear crafts in India, the traditional way through which they are made, the parts where they are located at, which are the targeted consumers of our brand, the ways promotion & marketing is done of the products, social media & E-Commerce, the places of launching the stores and spreading it worldwide business strategies, value additions of the footwear, packaging, promotional products.

In this way, we promoted our footwear brand overseas with some display of different kinds of footwear. The over experience was good as we got to know the things we didn’t know and the way the products are promoted in the market through other group presentations too.

Hence designer must think in some different manner to enhance the local craft, add value to the craftsmen & promote the particular product in such a way that it interests the consumer to buy most of it. Indeed there is soo much to learn from today’s class and think out of the box.

SALONEE PATHAK, Textile design, 2nd yr U.G, NID, Ahmedabad

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